Local businesses, shops, medical service providers, local service providers, catering establishments, etc. The list of local organizations is long. As mentioned earlier, once you have a physical location, it is already important to take a look at local SEO. For example, consider how often people use Google Search or Google Maps to find an organization. Of course it is even more important to do something about local findability when you work as an organization with several local branches. That's when you can get the most out of local SEO. Setting up all “local touchpoints” can then become complex and it is more difficult to remain consistent in all local search engine results.
How does local search engine optimization work? Since this is an introduction, I will not go into detail about all local SEO methods, but I will name the most important tips. Be you phone number list are sure to check out my colleague Ewoud's vlog for a concrete list of 7 tips for improving local authority ! Local search engine optimization is basically about the same things as regular SEO. In this case, it is only specifically aimed at local and there are a number of issues that play a (more) important role. The following components are certainly necessary for a successful local SEO approach: Google My Business – This is a free tool that allows you to manage.
How your local business appears on Google Maps and Google Search. A must to set this up properly for every location or establishment. Learn more about Google My Business . Local keywords and landing pages – local keywords are for example the name of your organization + a city. In addition, there may be different local search terms in combination with “nearby”, “nearby”, “near” etc. Even a single word, such as “pizza” from the introduction of this blog, can have a local search intent. It is wise to do proper research into this and then also set up special landing pages for each search query.