Nothing wrong with that in itself, because that is also based on experience and expresses the company's raison d'être. Yet my experience from practice is that we are too quick to think that we know who our customer is and what his wishes are. Reality teaches otherwise. It would help companies enormously if they set up a standard process for collecting customer expectations, interests and wishes. But how do you do that? Below are 6 marketing tips for a good process to map out how you stay connected to the world of your customer and thus better stimulate the interest of customers: 1. Gather knowledge about customers internally To start with, it is good to bring together all available sources about customers.
This can be market research, helpdesk analysis on frequently asked questions and complaints, right through to in-depth conversations with people who have a lot of contact sessions Singapore phone number list you with customers. account managers, helpdesk employees or people who are substantively involved in delivering products and services to customers. You process all collected data. Then use a template to create the buyer persona . In short, map out what the wishes and expectations of your customer are. By writing it down you force yourself to take a good look at the customer and really try to put yourself in their shoes. By regularly doing this together as a team, you strengthen this creative process with a better result.
Observe and listen to customers during interviews There will undoubtedly be blind spots in the analysis you prepare when you do the internal analysis. That is why it is important to ask a number of customers questions about the services and products of your company. You can do this by conducting personal interviews with the advantage that you not only hear the opinion, but also what the emotional reactions are like. Customer interviews give you the chance to ask questions about the how, what, why and where of their search for solutions.