We explain how brands and sponsors successfully interact in the gaming ecosystem to answer the question... How to advertise in gaming? Gaming advertising was not presented as it is now, in fact, the gaming ecosystem 50 years ago consisted only of players, console producers and video game developers, most of the producers were the same ones who developed their games. However, today we see a substantially evolved ecosystem, impressively revolutionized and that those players, producers and developers were actively joined by other elements that today give life to more than billion direct and indirect users and that represents a market capitalization of 152 000 million USD, this is more than the movie and music industry combined.
gaming advertising “Gaming and brands” A fact to consider for any brand is that in 2019 the Super Bowl had 98 million live views while e-sports had 194 million. It is true that the Super Bowl happens on a single day and 194 million in e-sports they happen for a year, however, at the level of engagement the Super mobile number list Bowl has people who accompany the fans and do not have as much interest in the event, so it does not represent a highly valuable engagement for brands; On the other hand, the gaming industry , like very few in the world, consists of an audience that is too specialized, concentrated and select, so that the brands positioned in the mindsetof this consumer are aspiring to a “legendary” level of engagement .
How does a gamer feel vs a user of social apps? The result of a study conducted by Smaato revealed the huge difference in engagement between mobile game users and social app users. Mobile gamers present a 56% state of relaxation and 35% concentration, while users of social apps are 27% relaxed and 11% concentrated. to these positive feelings, mobile game users are much more receptive and open to receiving advertising from brands, since 70% of these users responded that "they have greater confidence in the brand and a better impression.