When it comes to personalized messaging, however, the senior director of product management with the highest open rates in industries such as insurance shares key trends about how and why consumers are engaging with content. Given the ongoing nature of the pandemic and ongoing uncertainty affecting consumer behavior, it is important As challenging as it is for many brands. Email marketing has been a consistent method of communication to reach key audiences. Email marketing performance continues to be directly related to an email's ability to deliver relevant content to recipients.
In a recent publication we assessed the state of email and mobile engagement to help marketers understand how consumers across geographies and industries respond to email. These stats reveal five key insights. Email and mobile marketing engagement mimic a booming market trend. Email marketing is mobile number list clearly more popular than mobile when it comes to sending. Current events, not just the pandemic, are affecting your marketing performance. Quantity doesn’t equal quality. The pandemic continues to play an outsized role in marketing performance Let's take a closer look.
Engagement email and mobile marketing imitate the booming market trend Insurance is the fastest growing industry hit to take the top spot in 2019. This has to do with the world slowly reopening and consumers' growing interest in big-ticket items like cars, homes and boats. Homes in the housing market are selling well above asking prices due to falling production and buoyant demand. The U.S. is facing a shortage of cars, even during the pandemic, as consumers seek activity and boat sales are surging. These larger fare items require insurance marketing performance to show that insurance is thus a thriving industry.